Weight Watchers Meets Readers in the Middle with Balanced Food, Fitness Content

weight-watchers.jpgFor nearly 50 years, the largest, most successful weight loss program in the world has supported millions in their quest to get fit–an especially noteworthy fact since the diet craze is often fueled by the “it” celebrity of the moment. But its longevity and lifestyle-altering approach to food and fitness is what sets Weight Watchers magazine apart from the get-thin-quick gimmicks.

Founded in the late ’60s, Weight Watchers’ bi-monthly publication reflects the international company’s diet-and-exercise method of shedding pounds. Perhaps the stronger message is one of being your personal best, though, with its tips on beauty and fashion as well. Whether enrollees in the Weight Watchers program and or simply subscribers of the magazine, readers prize its motivational tone. One online review even likened it to being “almost as helpful as an actual meeting.”

Though several high-profile subjects have lent their star power to promoting the program (most recently Jennifer Hudson of American Idol and Dreamgirls fame), Weight Watchers magazine draws its inspirational examples from real people who’ve counted their meal points and succeeded.

About one-third to one-half of the magazine is dedicated to recipes, but the March/April 2010 issue’s suggestions on how to reduce portions and a three-day vegetarian challenge strengthen its food and cooking coverage. That’s not to say Weight Watchers magazine doesn’t provide ample nutritional information, as it is rich with tips and bonus recipes, but it isn’t all ingredient lists and scrumptious photos.

As the program encourages lifestyle changes, so does the magazine with a wealth of practical tips on selecting foods and planning meals. One of the many helpful examples in the March/April 2010 issue was a guide titled “Foods With Benefits,” which explained whether fresh or frozen choices would be packed with more nutritional power when it comes to meats, fruits and veggies.

Of course, each included recipe that makes use of those healthier suggestions is assigned a points value according to the organization’s well-known system.

Though readers say they are inspired to get cooking by the recipes, maybe most valuable is Weight Watchers magazine’s advice, like rejuvenating a diet stuck in a rut and diversifying meals. That, along with the attention to fitness and beauty, reinforces the program’s total lifestyle approach that is widely esteemed by those trying to lose weight or just make healthier choices.

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Michelle Ryan

About Michelle Ryan

Michelle Ryan is obsessed with good food, great shoes and Alabama football way down South in Savannah, Georgia. She hasn’t met a kitchen gadget she hasn’t at least thought about buying (trying them is another story) and devotes her time to Bikram Yoga, baking and trying to overcome long-held finicky eating habits.