The Wall Street Journal, flagship publication of Dow Jones & Company, introduced a series of editorial and design changes today and more are on the way. Among the changes are increased focus on politics, international news, culture and sports. The Journal is known for its sluggish redesign approach in its 119-year history. Ink-dot black-and-white illustrations come immediately to mind but other late redesigns have also occurred including using photos in the 1980s and the front page redesign of 2002. Media-industry watchers, journalists and communications experts view the changes as a new threat in the Journal’s war against rival The New York Times.
As Newsweek reported some of The Journal’s changes include the following: long Newsweek story
- a weekly sports page
- news stories on politics and national and international affairs on page one
- A section is a catchall for general news
- Marketplace section is home to the Journal’s coverage of Corporate America
- op-ed section increase from two pages to three and
- a culture section is under development for a fall debut in the Journal’s weekend edition