Magazines.com Blog

Magazine News

October 31, 2007

To Survive, You Must Give Up the Goods

Should magazines offer up their content for free on the web? Some think if they do that the entire medium will die, others think it is the only way for glossies to survive in this new media marketplace, like Eileen Naughton, Google’s director of media platforms:

"Make sure search engines can find your stuff," she urged. "Don’t put
it behind paid walls, don’t put it on lockdown. Tag your story
archives, photos, video clips and make them freely available."

Read more.



About the Author

Michelle Ryan
Michelle Ryan
Michelle Ryan is obsessed with good food, great shoes and Alabama football way down South in Savannah, Georgia. She hasn’t met a kitchen gadget she hasn’t at least thought about buying (trying them is another story) and devotes her time to Bikram Yoga, baking and trying to overcome long-held finicky eating habits.