Tag Archives: Twitter

Marie Claire_Sept2012_featured

MPA Study Concludes Social Media Use Enriches Magazine Experience, Shows Room for Growth

Marie Claire magazine September 2012 issuePrint or digital? A new study suggests we may not have to choose, as social media can add value to print magazines. But are they doing enough to keep up with readers?   

The Internet was supposed to be the end of magazines. Didn’t happen. But it slowly but surely changed the way we consumed our news, got our beauty tips and stayed updated on celebrity gossip.

Then social media came along and changed it even more. No longer do we have to search the ‘net for the magazines we love or the topics we want to read. Through a myriad of up-to-the-minute feeds, we can follow tweets, subscribe to status updates, pin things to boards and stumble our interests.

But according to a recent study released by the MPA, the Association of Magazine Media, social media may be doing more to boost magazine engagement than it does to hurt it, particularly among Milennials, readers aged 18-34.

You might think you could thank a new generation of e-readers and digital issues for that. But of the 40 percent of the more than 1,000 study participants who identified themselves as “avid magazine readers,” 95 percent still prefer print. Less than half of that number—43 percent—opt for the digital versions.

Among general social media preferences, Facebook leads all others for study participants. Ninety percent of all respondents and about 90 percent of the avid magazine reader group use the site. That’s followed by YouTube (61 percent), Twitter (40 percent) and Google+ (33 percent).

In terms of magazine engagement, Twitter, Pinterest and Facebook lead the charge. Fifty-six percent of respondents follow a title on Twitter. About the same number follow and re-pin magazine content on Pinterest. And 52 percent keep up with a magazine in their news feed.

Those numbers indicate there’s a lot of room for growth in terms of magazine engagement on social media. According to the study, already-engaged magazine Facebookers and tweeters are looking for exclusive deals and opportunities to interact with their favorite titles to enhance their subscriptions.

But Bonnie Miller, a former magazine editor-in-chief who launched HollywoodLife.com, wonders if women’s magazines aren’t missing out on reader interactions more fundamentally. In an article on AdAge.com, she says Millennials are looking for up-to-the-minute news and insights, particularly on magazine websites—content that would ultimately make it to social media anyway.

Miller used the example of Time’s controversial breastfeeding cover. She cited numerous online sites and blogs who jumped into the conversation, while women’s magazines were silent on the issue. That has more to do with how magazines approach digital content as an adaptation of print content, rather than the more up-to-date and fresh content of a blog.

How many ways do you keep up with your favorite magazines? What content do you hope to get on their social media sites?

Facebook, Pinterest, Twitter

An Interactive Summer: My Quest to Conquer All Things Social

Facebook, Pinterest, TwitterMagazines.com’s new intern extraordinaire, Jenny Patterson, introduces herself and gears up for a very social summer.

I’m so excited to be spending my summer as the new social media intern for Magazines.com. After recently relocating to Nashville, I have been looking for the perfect opportunity, and I jumped at the chance to work for such a great organization. Marketing is my passion and, like any good fashion trend, I love to be the first person in the know. Social media is all about being on-trend and having direct communication with you, the lovely readers, posters, tweeters and pinners.

In my past positions, I’ve never had the chance to solely focus on the social media world, but in my new role I finally get to give it my full attention. As the social media intern, I will be responsible for various social media opportunity projects and proposals, blogging, maintaining our Intranet and assisting with our current social media interactions. Magazines.com already has a great following on Facebook and Twitter with some fabulous discussions, and I hope to continue our dialogue.

One specific channel I’m particularly interested in growing for Magazines.com is our Pinterest page. I see great potential for Pinterest with the average visitor spending at least 15 minutes on the site. Personally, that’s on the low side of how much time I spend repining and liking various photos. Anyone else ever find yourself in a “pinning stupor,” suddenly wondering where the last hours of your life have gone? The goal is to get our passions and ideas as a company on our page for our followers to enjoy, and I already have some great ideas, so stay tuned.

If you haven’t already, make sure you stop by one of our social media channels to look around or say hello. I love hearing from our customers and followers, and I know we’re going to have a very social summer!

Blissdom Conference 2012

Blissdom Conference 2012 Calls Bloggers to ‘Hang Up and Arrive’

Attending a blogging conference, Kara Gause hardly expected a call to unplug and reconnect with her family. But it turned out to be a much-appreciated wake up call. 

“Pay attention, Daddy?”

This misspelled message was sweetly scrawled by the daughter of writer, blogger and social media expert Jon Acuff across a napkin in a moment of desperation. Now, it flashed above us on three enormous screens. In one fell swoop, Acuff had thrown all his cards out on the table. In an act of transparent leadership, he showed hundreds a concrete snapshot of a day-to-day struggle: the never-ending battle for balance in a world inundated with social media.

I was taking in Acuff’s opening keynote address at the Blissdom Conference 2012, a conference for bloggers that takes place in Nashville. In truth, I’d gone on behalf of Magazines.com, hoping to network and meet some great writers, which I undoubtedly did. But what I really walked away with was my own need to unplug.

From Twitter, from (gasp!) Facebook, from Pinterest. Gulp. And even from blogging. Maybe it was time to just walk away. After all, Acuff himself just asked an audience of hundreds to consider what we’re doing to our children by always being online, always having a smart phone in hand, checking our status, looking for comments, retweets, mentions … It all seems so futile, especially when you consider that, as Acuff puts it, you’ll never “finish Twitter.”

Unfortunately, our kiddos get to be the first generation raised by people with an overwhelming desire to check in with our handheld devices before checking in with our families. We regularly give our offspring the shaft so we can look after our “friends.” I have to admit, I long for simpler times without the electronic devices. Is there really a substitute for turning the pages of a good book or a magazine? I haven’t found one.

But what’s today’s world without an online profile? How do you network or even maintain relationships with people who are also logged in all the time? Acuff says it starts by drawing a line in the sand. “Hang up and arrive” for your flesh and blood relationships, he advises. Create, and–more importantly–maintain boundaries.

Ironic that I would find this preached so heavily in the sessions and conversations at a blogging conference. Blissdom’s challenge to take a hard look at my own online habits only made me respect the conference that much more. These questions are far more important than examining platform growth.

I suppose that we, the social media guinea pigs, are arriving at a place of plugged-in overload faster than the average bear. I know I’ve arrived at a pace that needs to be slowed down. It means I’ll be drawing some lines in the sand for my personal accounts. On the other hand, I won’t be a Twitter quitter or a Facebook frenemy. Today’s world warrants a social media presence, and I want to be engaged in the discussion.

Still, I’m grateful for the wake up call, so thank you Blissdom.

Do you find yourself overly “connected?”