Tag Archives: social media

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Twitter vs. Tape Delay: How the 2012 Summer Olympics Reinforced That Timing Is Everything

Mobile devices and social media provide up-to-the-minute alerts on the 2012 Summer Games.

Social media meets tape delay may change how we watch future Olympic Games. For now, we’ve got carefully worded spoiler alerts, streaming video or tuning out until prime time.

The 2012 Summer Olympics are dominating the air waves, but despite the theoretical ratings-boosting move to show the most anticipated events in tape delay in prime time, social media is breaking all suspense by providing up-to-the-minute spoilers.

But this isn’t just unique to networks and daily news outlets. Some magazines are getting in on the action too.

Notably, one of the leading sports magazines—well, one of its social media extensions—drew the ire of some fans for spoiling the outcome of the men’s 4×100 freestyle relay well ahead of its prime-time tape-delayed airing.

Sports Illustrated’s Facebook page heard the fallout after posting a photo of France’s 4×100 freestyle relay win over the U.S., who settled for silver on the podium. Many fans expressed—rather vehemently and colorfully—their displeasure over the magazine’s page essentially ruining the much-anticipated event that had yet to be broadcast.

The not-so-subtle update read: “SPOILER: Payback for France, as they outlast the U.S. in the 4×100 freestyle relay.” A photo of the victorious French team celebrating was shown below.

After more than 80 comments from fans, the second spoiler alert posted was more cryptic—much to fans’ approval. It read: “*SPOILER ALERT* Did Aurora, Colorado swimmer Missy Franklin medal in today’s 100-meter backstroke?”

Even the photo of Franklin posted along with it didn’t tell the whole story. For that, one would have to click on the accompanying link. That approach seemed to placate fans that the social extension of the weekly sports magazine was taking their concerns to heart.

Call it the pitfalls of the “new” modern Olympic Games. The proliferation of social media—not to mention smartphones and their portability—has viewers more plugged in than ever before.

And while watching streaming programming online or on handheld devices may be growing, who doesn’t want to cheer on the world’s best athletes in HD? There’s just no contest between an iPad vs. a 55” LED or plasma for Olympic competition.

The availability of online viewing is one of the mainstay reasons NBC is using to defend itself against its many critics who’ve taken to Twitter and denote themselves with the hashtag #nbcfail.

Fundamentally, it’s the time difference that makes the live social media updates with appropriately worded spoiler alerts vs. tape-delayed programming more treacherous territory to navigate.

Maybe, just maybe, in two years for the 2014 Winter Olympics or four years when the Summer Games roll around again, we’ll have mastered a greater reliance on or even developed a preference for streaming video, and tape delay or not, we’ll know the results even before they hit the Twitter feed.

After all, these Olympic Games have reinforced that timing is everything.

Facebook, Pinterest, Twitter

An Interactive Summer: My Quest to Conquer All Things Social

Facebook, Pinterest, TwitterMagazines.com’s new intern extraordinaire, Jenny Patterson, introduces herself and gears up for a very social summer.

I’m so excited to be spending my summer as the new social media intern for Magazines.com. After recently relocating to Nashville, I have been looking for the perfect opportunity, and I jumped at the chance to work for such a great organization. Marketing is my passion and, like any good fashion trend, I love to be the first person in the know. Social media is all about being on-trend and having direct communication with you, the lovely readers, posters, tweeters and pinners.

In my past positions, I’ve never had the chance to solely focus on the social media world, but in my new role I finally get to give it my full attention. As the social media intern, I will be responsible for various social media opportunity projects and proposals, blogging, maintaining our Intranet and assisting with our current social media interactions. Magazines.com already has a great following on Facebook and Twitter with some fabulous discussions, and I hope to continue our dialogue.

One specific channel I’m particularly interested in growing for Magazines.com is our Pinterest page. I see great potential for Pinterest with the average visitor spending at least 15 minutes on the site. Personally, that’s on the low side of how much time I spend repining and liking various photos. Anyone else ever find yourself in a “pinning stupor,” suddenly wondering where the last hours of your life have gone? The goal is to get our passions and ideas as a company on our page for our followers to enjoy, and I already have some great ideas, so stay tuned.

If you haven’t already, make sure you stop by one of our social media channels to look around or say hello. I love hearing from our customers and followers, and I know we’re going to have a very social summer!

Blissdom Conference 2012

Blissdom Conference 2012 Calls Bloggers to ‘Hang Up and Arrive’

Attending a blogging conference, Kara Gause hardly expected a call to unplug and reconnect with her family. But it turned out to be a much-appreciated wake up call. 

“Pay attention, Daddy?”

This misspelled message was sweetly scrawled by the daughter of writer, blogger and social media expert Jon Acuff across a napkin in a moment of desperation. Now, it flashed above us on three enormous screens. In one fell swoop, Acuff had thrown all his cards out on the table. In an act of transparent leadership, he showed hundreds a concrete snapshot of a day-to-day struggle: the never-ending battle for balance in a world inundated with social media.

I was taking in Acuff’s opening keynote address at the Blissdom Conference 2012, a conference for bloggers that takes place in Nashville. In truth, I’d gone on behalf of Magazines.com, hoping to network and meet some great writers, which I undoubtedly did. But what I really walked away with was my own need to unplug.

From Twitter, from (gasp!) Facebook, from Pinterest. Gulp. And even from blogging. Maybe it was time to just walk away. After all, Acuff himself just asked an audience of hundreds to consider what we’re doing to our children by always being online, always having a smart phone in hand, checking our status, looking for comments, retweets, mentions … It all seems so futile, especially when you consider that, as Acuff puts it, you’ll never “finish Twitter.”

Unfortunately, our kiddos get to be the first generation raised by people with an overwhelming desire to check in with our handheld devices before checking in with our families. We regularly give our offspring the shaft so we can look after our “friends.” I have to admit, I long for simpler times without the electronic devices. Is there really a substitute for turning the pages of a good book or a magazine? I haven’t found one.

But what’s today’s world without an online profile? How do you network or even maintain relationships with people who are also logged in all the time? Acuff says it starts by drawing a line in the sand. “Hang up and arrive” for your flesh and blood relationships, he advises. Create, and–more importantly–maintain boundaries.

Ironic that I would find this preached so heavily in the sessions and conversations at a blogging conference. Blissdom’s challenge to take a hard look at my own online habits only made me respect the conference that much more. These questions are far more important than examining platform growth.

I suppose that we, the social media guinea pigs, are arriving at a place of plugged-in overload faster than the average bear. I know I’ve arrived at a pace that needs to be slowed down. It means I’ll be drawing some lines in the sand for my personal accounts. On the other hand, I won’t be a Twitter quitter or a Facebook frenemy. Today’s world warrants a social media presence, and I want to be engaged in the discussion.

Still, I’m grateful for the wake up call, so thank you Blissdom.

Do you find yourself overly “connected?”


Girls' Life magazine's December 2011 issue

10 Tips to Help Girls (and Anyone, Really) Relax in the New Year

Girls' Life magazine's December 2011 issue

Girls' Life magazine's December 2011 issue

For the new year, Girls’ Life magazine is giving kids the tools to unplug and de-stress. Parents could learn a thing or two as well.

Being a teen is never easy, but today’s kids are under even more scrutiny. The insecurity of pubescence is only magnified with the added pressures of social media. The December/January issue of Girls’ Life is offering simple ways to make life in a plugged-in world a bit less complicated. And none of them has to do with retail therapy or a pint of Ben & Jerry’s.

Here’s how teens can up their “happy” in 2012.

1. Get a hobby. Instead of following the crowd, find out what you love to do. It doesn’t have to involve a sport or a school activity to deliver some major fun and relaxation. If you find some other people who enjoy the same activity, well, then the more the merrier.

2. Take on more responsibility. Taking some more control over your life can bring a sense of calm. Ask for more responsibility at home or at school.

3. Take a hike. The effects of exercise on mood have been proven time and time again. Fresh air and sunshine will also increase vitamin D, which is proven to release serotonin, a powerful, mood-altering brain hormone.

4. Eat happy. Eat regular snacks to control blood sugar, but avoid sugar. Whole grains, protein, and a little healthy fat will keep you focused, energized, and therefore happy throughout the day.

5. Hug it out. In the e-world, it’s easy to miss out on human interaction. So, get in some real face-time with friends and family. And when you’re going in for a hug, give it at least six seconds–long enough for the brain to release more of those mood-altering chemicals.

6. Happiness is contagious. Surround yourself with a support network of people who are generally happy.

7. Just. Say. No. While it’s great to take on responsibility, too much of it can create utter chaos in the lives of even the best task-masters. Learn to speak your opinion too, instead of just going along with what everyone else wants. If your friends can’t respect your choice in pizza toppings, well, are they really friends at all?

8. Do something. The holidays can create a little extra cash flow, but instead of blowing it all at the mall, why not spend it on making some memories? Go bowling with friends, or go see the latest “Twilight” movie. The flick might be awful, but you can always bond over a mutual love for Team Edward.

9. Face your issues. Don’t run from conflict. It’s better to face it head on than to let a bad situation fester.

10. Relax. Sometimes the best way to get rid of stress is to just be. Take some time to chill out reading or listening to music.