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Ad Age 2013 Magazine A-List Magazines to Watch

Magazines to Watch from Ad Age’s 2013 A-List

Ad Age 2013 Magazine A-List Magazines to WatchThese days, magazines must embrace identities beyond print in order to survive. So which ones are doing it best? Here are our picks of the ones to watch from Ad Age’s 2013 A-List.

The magazine industry isn’t just about magazines anymore. Sure, that original wireless device (that needs no charging, ever, by the way) is at the heart of it all, but more and more publishing companies are transitioning to media companies—meaning there’s digital and tablet editions, even branding opportunities and merchandising partnerships.

When Ad Age set out to determine its 2013 Magazine A-List winners, it considered magazines not just for their success in print, but also their willingness to innovate beyond the traditional medium. Of the ten titles that made the list, these are our picks of the ones to watch.

Men’s Fitness: This men’s magazine vs. competitor Men’s Health has been a longstanding battle since both were established in the ‘80s. For the longest, Men’s Health held the upper hand across the board, but under the guidance of former editor David Zinczenko, Men’s Fitness is emerging as a force to be reckoned with, thanks to surging newsstand sales and ad pages.

EatingWell: This food magazine has been one of our favorites since before Meredith took ownership. With the backing of the bigger publisher, EatingWell is hitting its stride, and the July/August issue is on pace to set a record with newsstand sales. As the former indie title takes its place in the national food and health conversation, its partnerships with health-care providers and major brands have been a major source of growth.

Women’s Health: This women’s fitness magazine made Ad Age’s A-List in part for its editorial excellence, but maybe even more impressive is its attempts to reach readers and potential readers in unlikely ways, such as through its Run 10 Feed 10 fitness-fundraising push that teams up with FEED projects to provide meals and raise money to help end hunger.

InStyle: One of the two repeats from last year’s Ad Age A-List, this fashion bible continues to test the potential of social media. It’s providing tablet-exclusive content and asking readers to weigh in on its Social Media Awards. The popular women’s fashion magazine is also entering into branded merchandise. It’s “Perfect White Shirt” measures fit by bra size, meaning no more tugging or unsightly gaping.

Esquire: There’s digital, then there’s what this men’s magazine is doing. While most publications have revamped resources to invest into websites and tablet editions, Esquire goes out and creates its own television network. It might sound kind of out there, but there are several tie-ins with the magazine. For example, reader-favorite sections “Women We Love” and “Best Bars in America” are being adapted into network specials.

Bon Appetit: The other repeat from Ad Age’s A-List from a year ago seems to have put the controversial editorial changes of a few years ago behind it. The food magazine boasts an increase in ad pages—counting several luxury brands among them—a redesigned website, and events that unite top chefs and restaurants. For its all-around success, Ad Age dubbed Bon Appetit its “Magazine of the Year.”

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Magazine Covers of the Year Named by American Society of Magazine Editors

New York Magazine, ASME Cover of the YearChoosing the best magazine covers—even among those published in one year—can be daunting. But the American Society of Magazine Editors has done it. Do you agree with its picks?

Magazine covers can live on well past their traditional shelf life, either cherished for posterity or etched into memory for their infamy. In the American Society of Magazine Editors latest batch of cover of the year winners, there’s a little of both.

The magazine industry’s principal organization for journalists whittled down a host of covers published in 2012 to the following winners across several categories.

Cover of the Year

New York Magazine, November 12, 2013: “The City and the Storm”: The post-Sandy cover image that captured the city in half-darkness and half-light took top honors.

In FishBowlNY’s first Magazine Cover of the Year contest, this haunting image finished as a runner-up to The Atlantic magazine cover featuring New York Mayor Michael Bloomberg. In the ASME competition, it edged out Time’s controversial “Are You Mom Enough?” cover.

So popular has this image become, it’s available as a poster from New York Magazine and the Museum of Modern Art with the proceeds being donated to ongoing local hurricane relief efforts.

In addition, ASME recognized these covers as the best of the year in their respective categories:

ASME Magazine Cover of the Year WinnersBusiness and Technology

Bloomberg Businessweek, February 6-12, 2012 “Let’s Get It On”: The business weekly went with this suggestive title—and image—to portray the merger of United and Continental airlines.

News and Politics

New York, November 12, 2012 “The City and the Storm”: The Big Apple’s magazine bested another category to take more top honors for its post-Sandy cover.

Entertainment and Celebrity

The New York Times Magazine, December 23, 2012 “Jerry Seinfeld Is 58, Rich Beyond Imagination and Still Working”: Apparently the title character of the popular TV comedy of the same name has still got it. He beat out a cover of Lady Gaga.


The Rotarian, March 2012 “The Future of Water”: The official magazine of the civic club sheds some light on sustainability issues as they relate to water.

Fashion and Beauty

Harper’s Bazaar, March 2012 “Gwyneth Revealed”:  The Most Beautiful Woman (according to People magazine) can add another accolade to her list. Her cover in a daring black dress not only won in this category, but it was also in the running for Cover of the Year.

Sports and Adventure

The New York Times Magazine, August 26, 2012 “Deuce”: Another win for the Big Apple newspaper’s magazine, this time featuring tennis stars—and sisters—Venus and Serena Williams. The controversial Sports Illustrated “We Were Penn State” cover was a finalist in this category.


New York, August 6-13, 2012 “Sex”: Make it three ASME cover awards for this title, including a second over Time’s probably more talked about “Are You Mom Enough?”, which was a finalist in the category.


Bloomberg Businessweek, May 28-June 3, 2012 “Bang Head Here”: The second of the business weekly’s award-winning covers succinctly sums up the Euro crisis. (It even comes with directions.)

Most Delicious

Garden & Gun, October/November 2012 “Perfect Southern Food”: The South is synonymous with good food, so it’s no surprise this cover is being lauded for celebrating one of the region’s signature delicacies.

Best Obama Cover

Bloomberg Businessweek, November 12-18, 2012 “The Next Four Years”: The third of the business weekly’s ASME award winners depicts its projection of how the President will age over his next four years in office.


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Magazine of the Year Finalists Announced by American Society of Magazine Editors

ASME Magazine of the Year FinalistsThese days it takes excellence in the print and digital realm to earn the title of Magazine of the Year. These finalists do everything well, but only one can take top honors.

Once upon a time, magazines had to only excel in their traditional printed domain to be up for the coveted title of Magazine of the Year awarded by the American Society of Magazine Editors (ASME).

But with the advent of the web, not to mention tablets and smartphones, now a magazine must thrive in every one of the new publishing platforms to be considered the best by its industry peers.

With so many areas to contend with these days, it should be no wonder that the five magazines the ASME narrowed down as the Magazine of the Year finalists were nominated for Ellies in multiple categories—a sign that they pursue excellence in traditional print and in digital technology.

Here’s more about this year’s five Magazine of the Year finalists:

National Geographic led all other magazines with seven Ellie nominations. Of that number, more than half came in digital categories—General Excellence in Digital Media, Website, Tablet Magazine and Multimedia. In addition to a General Excellence in Print nomination, it should also be no surprise that the yellow-spined classic was a finalist in two photography categories.

New York magazine followed with six nominations, the majority for its writing. Along with a General Excellence in Print, the Big Apple’s magazine is up for Ellies in Magazine Section, Essays and Criticism, and Columns and Commentary.

It was also named a finalist in the categories of Design and Feature Photography, specifically for its collection of poignant images titled “What We Saw When the Lights Went Out” that captured the immediate aftermath of Hurricane Sandy.

Esquire, one of four magazines to be tapped in four categories, is the only one of that field to also be in contention for the Magazine of the Year title. The men’s magazine named a General Excellence in Print nomination, along with recognition for Magazine Section and Tablet Magazine. But perhaps it’s the nod for Personal Service that deserves to be highlighted here.

For its June/July issue, the magazine collected what it calls “exhaustive collection of wisdom, advice, stories, reassurances, tips, perspectives, pointers, and heartbreaking revelations about fatherhood ever assembled in one place.” Sure enough, it covers everything a father might need to know about his child from birth to adulthood.

Time, which took home the Magazine of the Year award in 2012, is vying for top honors once again. The newsweekly is also an Ellie finalist in three categories: general excellence in Design and Photography, as well as a Multimedia nomination specifically for its Hurricane Sandy coverage.

Glamour, along with Time and Esquire, is another return finalist from last year’s field for Magazine of the Year. In addition to the nomination for the highest industry honor, the fashion title is up for General Excellence in Digital Media.

For a complete list of finalists, visit the American Society of Magazine Editors website here.


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FOLIO Announces Eddie and Ozzie Finalists for Magazine Editorial and Design Awards

Saveur Magazine's Greece Issue cover

Saveur magazine's August 2010 cover won gold in the best cover category in its circulation division in the 2011 Ozzies for design.

The field has been narrowed for FOLIO’s annual Eddie and Ozzie Awards recognizing excellence in magazine editorial and design, with two new digital categories being added.

Familiar names and little-known titles comprise the list of the recently announced finalists for the 2012 Eddie and Ozzie Awards, annual honors presented by FOLIO: for excellence in magazine editorial and design.

The largest and most encompassing competition for magazines and their websites, the Eddie and Ozzie Awards recognize editorial excellence and magazine design across five classifications, ranging from B-to-B, consumer and custom publications, based on circulation numbers.

The Eddies celebrate magazine editorial excellence across eleven categories, with subject-specific sub-categories for B-to-B and consumer titles. Seven of those categories are related to digital content alone, with new awards being presented this year for Best App and Best Standalone Digital Magazine (specifically for content not produced as a replica of a print edition).

Such emphasis and expansion in this category is resounding validation of the importance of digital as it develops a symbiotic relationship alongside print necessitated by technological development.

The Ozzies recognize outstanding magazine design in fifteen categories, including two new awards for Best App and Best Digital Edition/Digital Magazine Design. The categories range from best cover, overall design, best design, photography and typography.

A panel of more than 300 judges narrowed over 2,000 entries down to about 400 finalists. Bronze, silver and gold awards will be presented on October 31 in New York City.

See the complete list of Eddie Award finalists here and the Ozzie Award finalists here.