Tag Archives: digital magazine

People Magazine Cover Print Plus Digital Magazine Subscription Deal_featured

Save 67% on PEOPLE All Access, the Magazine’s New Print Plus Digital Subscription

People Magazine Print Plus Digital Subscription DealGet print plus immediate digital access from America’s most popular magazine in one amazing subscription deal–and save even more with 6-month or 1-year subscriptions to PEOPLE!

Maybe you’ve sworn by print magazines all these years, but you’re curious about at least trying them out digitally.

Now you can get the comfort of print with the convenience of digital in one amazing deal from PEOPLE magazine!

Due to the changing nature of the magazine industry—driven largely by growing digital access by an increasingly tech savvy readership base and potential audience—PEOPLE magazine revamped its subscription models to include tiers of print and digital access.

PEOPLE All Access includes printed issues of America’s most popular magazine—and publisher Time Inc.’s most profitable title—when you want to unplug from it all, plus immediate digital access on your computer, tablet or smartphone when you want the most up-to-date headlines, rumors and photos of your favorite celebrities.

Of course you can expect the printed magazine to offer all of that plus inspiring real-life stories, but the digital access also grants you unlimited use of PEOPLE’s smartphone apps, like CelebFood, which will launch with 200 recipes from your favorite stars, and CelebWatch. In addition, PEOPLE All Access grants you subscriber-only digital content not found in the magazine.

Sign up for a 6-month or 1-year subscription and save even more! Enter coupon code PEOPLE at checkout to receive $5 off this PEOPLE All Access deal.

That makes it a 67% savings off the newsstand price—and the best deal ever offered by Magazines.com!

But hurry, the extra $5 off deal on PEOPLE All Access expires Sept. 16, 2013.

Tablet Magazine

Thumbs Up, Thumbs Down on Magazines’ Tablet Offerings

DigitalThe popularity of tablets is leading to the popularity of digital magazines, but not all tablet magazines are created equal. What features get our thumbs up or thumbs down? Read on to find out.

These days you can’t subscribe to a magazine—the old-fashioned printed version—without being subjected to some incarnation of its digital form.

There’s the previously innovative website, of course, with the evolutionary reminders on social media to follow or like or +1 or pin articles, tips, recipes and more from your favorite title.

And now that there’s a tablet version—and/or a mobile version (sometimes for an extra charge)—of most, there’s more ways than ever to get up-to-the-minute content, or in some cases repackaged or behind-the-scenes versions of printed content, than ever before.

Sometimes digital has its perks, and for the purposes of this post, we’ll focus only on tablet or mobile versions since they’re the closest incarnation of the traditional printed magazine copies. Here’s what we love—and what we don’t—when it comes to magazines and their digital offerings.

Thumbs Up: Magazines that offer free tablet access with a paid print subscription. This is perfect for those of us still straddling the part print, part digital world. You can still get the security of flipping through the printed copy, while also experimenting with the convenience of the digital one (especially if traveling)—if you so choose to see what all the fuss is about—and at no extra cost.

Thumbs Up: Magazines that offer the option of a tablet subscription only. If you’ve been able to tear yourself away—even if ever so slightly—from the printed word, this option allows you to stockpile magazines on your handy dandy tablet without creating a mountain of printed copies to recycle, give away or make clippings from. That is, as long as you have room on your device or SD card.

Thumbs Down: Magazines that charge for the tablet access even if you’re a print subscriber. We all know the magazine biz is getting tougher thanks to our increasing dependence on technology, but there should be some perks to being one of the traditionalists among the subscription base. Besides, save for some behind-the-scenes videos or how-to clips, it’s often pretty much the same content.

Thumbs Down: Magazines that use clunky apps to hook you in to digital content. Digimarc is an app that allows you to scan images in the magazine with your phone or tablet that take you right to the accompanying video or recipe online. But, aside from the novelty, it can seem like a clumsy link that requires unnecessary steps that could be avoided by visiting the magazine’s website in the first place.

Most Popular Magazines collage_featured

Magazine Readership Posts 3 Percent Gain, Boosted By Digital Editions

Most Popular Magazines By Readership GainsDigital has long been thought to spell the end of the printed magazine, but it’s actually helping to boost overall magazine readership numbers, according to recent reports.

You can tell a lot about a person according to the magazines he or she subscribes to. Right now, you’re probably running through a mental list of the stacks of magazines you’d find at homes of family or friends, or even yourself.

And you can also tell a lot about adults in the U.S. by which magazines are experiencing a growth in readership.

According to the latest data from the GfK MRI’s Survey of the American Consumer, numbers for print and digital editions are up in general 3 percent. But the genres of the most popular magazines would indicate a greater awareness of the importance of diet, fitness, and mental well-being.

The magazines that logged the highest growth are from spring 2012 to spring 2013 are: Diabetes Forecast (up nearly 50 percent), Yoga Journal (36.6 percent), Psychology Today (36 percent), Veranda (33.2 percent), and Food Network Magazine (28.6 percent).

The inclusion of Food Network Magazine on the list is evidence of another trend: the rising popularity of food and cooking magazines. Buoyed by the support of its namesake network, Food Network Magazine leads the charge in that category, with peers like Cooking With Paula Deen, Food & Wine, and Cooking Light posting gains as well.

Other magazines whose readership is on the rise include The Atlantic and The Economist, along with regional titles like Texas Monthly and New York magazine, the latter of which earned National Magazine Awards for both Magazine of the Year and Cover of the Year earlier this month.

Among those magazines losing readership in the past year include family, technology, fashion, and men’s interest titles.

For all the fears that the rise of digital would spell the end of the printed magazine, it just may be that tablets are behind the upward trend in readership. Then again, this survey is the first to measure the impact of digital editions, so more evidence is needed.

Still, other studies show a preference for digital magazines among tablet users—a quarter of them—according to the Mequoda Group, a digital publishing consultant. But that number is projected to almost triple by 2020, with an estimated 65 percent opting for tablet editions of their favorite magazines.

Already, according to the GfK MRI’s Survey of the American Consumer, five magazines boast healthy digital readership numbers. Those are: ESPN The Magazine (1.1 million), TV Guide (705,000), Food Network Magazine (658,000), Sports Illustrated (544,000) and WebMD the Magazine (510,000).

 

Martha Stewart magazine_featured

Comparing the New Everyday Food Supplement to the Former Stand-Alone Magazine

Martha Stewart magazine

Everyday Food arrived as a supplement for Martha Stewart Living subscribers last week.

It’s baaack! Well, sort of. Everyday Food magazine (technically a supplement) returned in its new form. Here we take a look at what’s changed, what hasn’t and what may be next.

Everyday Food magazine lives again. Well, at least how Martha Stewart Living Omnimedia promised it would when announcing the perfectly portable collection of oh so convenient recipes would no longer be printed as a stand-alone magazine.

Aside from the digital presence via video, daily newsletters, social media and apps, Everyday Food will still be published as a supplement to Martha Stewart Living on a quarterly basis.

The first of those arrived in mailboxes of one-time Everyday Food subscribers who now receive the parent title as a substitute late last week. (The supplements aren’t available with newsstand copies.)

An obviously slimmed-down version of its former self, the re-imagined Everyday Food still carries a few of our favorite sections from the tiny magazine’s heyday.

Those include: “Healthy Start,” quick and simple breakfast ideas to get you going; “On the Side,” super-simple ideas to complement your meals; “In Season,” the freshest of fruits and veggies available; “Make It Your Own,” one recipe with five variations; and “One Pot” or “One Dish,” a meal that can be prepared in, well, one dish.

The “How-To” section has been loosely incorporated into the new “Better Basics.” In the first supplement, it covers three flavors and techniques for preparing roast chicken with the how-to’s for each at the bottom of each spread.

The new “Secret Weapon” section is somewhat reminiscent of the old “At Your Convenience” column, which offered store-bought recommendations to help save time. The new iteration in the first supplement compares parmesan to pecorino romano cheeses, breaking each down in terms of price, brands, uses and shopping tips.

The names of some of the sections aside, the supplement is very similar to the former stand-alone magazine. Sure, the content is stripped down to the basics—nearly strictly recipes with a sprinkling of tips and some redirects to Everyday Food’s video presence.

Like so many magazines that have gone on before it, time will tell if Everyday Food can survive in its part print/part digital form.

Most in the print graveyard—Teen People, Gourmet, Elle Girl, Cosmo Girl, PC Mag, Sporting News and, of course, the granddaddy of them all, if you will, Newsweek—didn’t try to straddle the two publishing worlds after deciding to go digital-only.

So far, the Everyday Food supplement seems promising—at least in providing subscribers with a quite familiar taste of the print magazine. Whether fans and subscribers support the digital content is another story—and that may well determine the fate of the little bit of printed Everyday Food we’ve got left.