Tag Archives: Bloomberg Businessweek magazine

Bloomberg Businessweek Lean Out Cover_featured

Bloomberg Businessweek Cover Story Concludes Dads Want It All, Too

Bloomberg Businessweek magazineMoms aren’t the only ones who want it all. More and more dads want that elusive balance of successful career and doting parental role, too, as Bloomberg Businessweek finds.

The lamentation of gender roles and their longtime rigidity have become so predictably and so often associated with women that the concepts are nearly synonymous.

Working mothers who want to climb the corporate ladder, yet be hailed as Mother of the Year. Or maybe stay-at-home moms who at once love their children, but feel a twinge of regret at sacrificing a successful career.

Despite those long-held stereotypes, it’s not all about Mom and whether she can or can’t have it all. At least not according to a recent Bloomberg Businessweek cover story that concludes dads crave that elusive work-life balance as much—or more—as moms do.

The cover headline, “Lean Out: Working Dads Want Family Time, Too,” is a riff on Facebook COO Sheryl Sandberg’s exhortation for women to “lean in”—or prioritize career ambitions without being held back by the worry of how they’ll manage work and family.

For so long, the extent of a father’s role has largely been viewed as being a provider. You don’t often (or maybe ever?) hear the term “working father,” but “working mother” is freely used. There’s even a magazine of the same name.

Speaking of magazines, if you flip through any parenting title, the content is geared mostly to moms—working or not.

And according to a number of commercials—from diapers to detergent—fathers, bless their hearts, are portrayed as bumbling—at best—through the domestic duties moms pull off with ease.

Finally, it seems, dads have had enough. These “Alpha Dads,” as the Bloomberg Businessweek article describes them, are just as serious about their next promotion as they are about showing up for their kids’ soccer games.

But thanks to those archaic gender roles, men face their own set of challenges if they try to scale back their time at the office in favor of being a more present parent.

Working dads who want to work less to gain more family time are concerned with how they’ll be viewed by their peers and superiors and whether that will hold them back career-wise. They also struggle with something of an identity crisis because they are providing less—in terms of time with their jobs or money earned.

It’s long been a common regret among men—to have spent more time with the family than at the office—but this newer generation of dads is being more vocal about doing something about it.


Victoria Magazine September 2012_featured

Sizzling Summer Sale Offers Best Buys on Select Best-Selling Titles

Victoria magazine coverSummer is winding down, but our deals on select magazines are heating up. Select titles are an additional 25 percent off, including these four bestsellers.

Celebrate the final days of the summer with 25 percent off select lifestyle, food, crafting, and health and fitness magazines. That’s up to 85 percent off the cover price!

Now that the kids are back in school—or at least close to returning—you may have some more time to spruce up your home, try new recipes or take up a new hobby. Whatever the reason, these sale prices are good enough reason to at least try some of these sale titles.

Numbers of dollars speak volumes about magazine quality, so here are four featured titles from our Sizzling Summer Sale that our customers have given their stamp of approval with their business.

Cooking With Paula Deen: If you love Southern comfort foods, decadent desserts and easy edible gift ideas, this magazine’s got it all. Some content has shifted slightly after Paula’s announcement that she suffers from type 2 diabetes. For example, son Bobby of the Cooking Channel’s “Not My Mama’s Meals” gets space devoted to sharing his healthier take on Mom’s richest recipes.

Bloomberg Businessweek: Stay on top of the latest business and financial news in the states and abroad, as well as political and technology developments that impact the business world. Published weekly, this magazine delivers to your home or office address—and your iPad. Your paid subscription includes iPad access at no extra charge.

Taste of the South: Whether you love the South’s regional delicacies or you’re planning to travel there, you’ll experience the best food it has to offer with input from this magazine. Packed with recipes and must-try restaurants in cities below the Mason-Dixon Line, this title is better than ever thanks to a recent redesign.

Victoria: Want inspiration for your home, your garden and your next vacation? This magazine celebrates all things genteel with regular features on inspiring women, lush gardens, menus for entertaining, and off-the-beaten path destinations like B&Bs and museums. Rated 4.8 stars by our customers, some say this is the one title that they can’t live without!