Earlier this year in August, Scientific American magazine, which covers a wide range of topics in physical and social sciences and technology, celebrated its 165th anniversary, making it the oldest continuously published magazine in the U.S. No small feat for any business let alone a magazine.
In addition to the momentous anniversary, Scientific American recently (with its October issue) unveiled a redesign that features a new cover design and a cleaner layout for articles. The magazine worked with media designer Roger Black whose design credits include Rolling Stone and Esquire magazine among many others.
Of course, the magazine did its homework before making redesign decisions–conducting focus groups and a 16,000+ audience panel. The response to the feedback resulted in introducing a variety of in-depth and shorter articles.
News and informational graphics remain an important editorial hallmark of the magazine and the new content reflects that–the magazine introduced two monthly sections, one called ‘Graphic Science’ and the other called ‘Advances,’ a news round-up.
As Editor-in-Chief Mariette DiChristina wrote in her ‘From the Editor’ introduction to the October issue, the magazine is “ready to embrace the next 165″ years.