Sandra Lee Promotes Great American Bake Sale to Fight Childhood Hunger

SandraLee_MarchApril2011.jpgWith a Food Network show and a magazine dedicated to her semi-homemade techniques, Sandra Lee pulled double–maybe even triple–duty this month, and all for a good cause. The hostess with the most-ess shortcuts appeared in a spread in my Food Network Magazine subscription‘s April 2011 issue promoting the Great American Bake Sale, which also earned play in her own magazine and on her show.

A nationwide event in which everyone can participate, the Great American Bake Sale invites bakers to host bake sales in their communities to raise money to fight childhood hunger. The site contains helpful tips and posters, plus additional resources for a $10 donation, for hosting bake sales. Or if you just want to support the cause with your sweet tooth, the search function allows you to locate bake sales in your community.

Sandra Lee is the campaign’s official spokesperson, as well as backing the cause with 25 percent of the proceeds from the sale of her new “Bake Sale Cookbook” ($20, Wiley), which is previewed in Food Network Magazine and the March/April issue of Sandra Lee Semi-Homemade magazine.

To step up your bake sale a notch–while using the same time-saving semi-homemade tips for which she’s known–Sandra Lee’s cookbook contains anything but the typical brownies often peddled.

The “Brilliant Bake Sales” spread in the Sandra Lee Semi-Homemade issue shares recipes for Chocolate Strawberry Hearts, sandwich cookies filled with strawberry jam and topped with sparkling white, red and pink sugars; Chocolate-Chocolate Cherry Cupcakes almost too pretty eat or part with; and Coco-Cabana Truffles, topped with coconut, nuts or whatever strikes your fancy.

foodnetworkmag_april2011.jpgFood Network Magazine selected three different recipes from the cookbook’s 165 offerings. Focusing on smaller portions, perhaps ideal for customers in terms of portability and portions, the magazine suggested Chocolate-Banana Mini Loaves, Cherry-Lemon Meringue Mini Pies and Toffee-Coffee Tartlets.

Share Our Strength, the sponsoring organization of the national bake sale efforts, aims to eliminate child hunger in America by 2015. Bakers interested in supporting the cause who haven’t already signed up for a particular date are encouraged to schedule events during the Great American Bake Sale’s 2nd Annual National Challenge May 13-15.

More than $1 million was raised during last year’s Great American Bake Sale by volunteers and sponsors, and the organization is hoping to eclipse that mark this year.

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Michelle Ryan

About Michelle Ryan

Michelle Ryan is obsessed with good food, great shoes and Alabama football way down South in Savannah, Georgia. She hasn’t met a kitchen gadget she hasn’t at least thought about buying (trying them is another story) and devotes her time to Bikram Yoga, baking and trying to overcome long-held finicky eating habits.