Of all the things we’ve known Oprah Winfrey to do—from audience giveaways to makeovers—being understated is not one of them. And her September cover of O, The Oprah Magazine is bigger than ever. At least the hair is.
Last year, Oprah went with her natural tresses for the cover of the September makeover issue. This time, she’s focusing on hair, and by the 3.5-pound afro wig she’s sporting, you know she means big business.
Socially, the magazine cover has been a hit, garnering more than 80,000 likes on the talk show queen’s official Instagram account, where she proclaimed it “one of my faves ever.”
It’s been widely praised by fans and media, some of whom have dubbed it “frotabulous,” whereas Oprah’s natural look that debuted on her namesake magazine cover a year ago wasn’t quite so well received.
Among the questions raised last year was whether the curly tresses were even Oprah’s, but there’s no mistaking the ones on the September 2013 cover are. Oprah came clean to US Weekly, saying “I wish I could say it was all mine.”
In reality, her hair stylist was planning to make the showstopping wig when he stumbled upon another stylist who said she had one he could borrow.
Said Oprah to US Weekly of managing the extra-large mane: “It feels like carrying around an extra head. My own hair is shorter, not quite so spherical, and a lot lighter.”
Such a departure from the typical O, The Oprah Magazine covers of the past might be expected, when it’s new editor Lucy Kaylin’s first issue. But magazine creative director Adam Glassman says there’s more eye-catching covers to come.
That timing would be good, considering O, The Oprah Magazine was among women’s magazines experiencing sluggish newsstand sales through the first half of 2013, according to the Alliance for Audited Media.
Single-copy sales of O, The Oprah Magazine fell 22.7 percent, according to the report.