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February 18, 2013

Comparing the New Everyday Food Supplement to the Former Stand-Alone Magazine

Martha Stewart magazine

Everyday Food arrived as a supplement for Martha Stewart Living subscribers last week.

It’s baaack! Well, sort of. Everyday Food magazine (technically a supplement) returned in its new form. Here we take a look at what’s changed, what hasn’t and what may be next.

Everyday Food magazine lives again. Well, at least how Martha Stewart Living Omnimedia promised it would when announcing the perfectly portable collection of oh so convenient recipes would no longer be printed as a stand-alone magazine.

Aside from the digital presence via video, daily newsletters, social media and apps, Everyday Food will still be published as a supplement to Martha Stewart Living on a quarterly basis.

The first of those arrived in mailboxes of one-time Everyday Food subscribers who now receive the parent title as a substitute late last week. (The supplements aren’t available with newsstand copies.)

An obviously slimmed-down version of its former self, the re-imagined Everyday Food still carries a few of our favorite sections from the tiny magazine’s heyday.

Those include: “Healthy Start,” quick and simple breakfast ideas to get you going; “On the Side,” super-simple ideas to complement your meals; “In Season,” the freshest of fruits and veggies available; “Make It Your Own,” one recipe with five variations; and “One Pot” or “One Dish,” a meal that can be prepared in, well, one dish.

The “How-To” section has been loosely incorporated into the new “Better Basics.” In the first supplement, it covers three flavors and techniques for preparing roast chicken with the how-to’s for each at the bottom of each spread.

The new “Secret Weapon” section is somewhat reminiscent of the old “At Your Convenience” column, which offered store-bought recommendations to help save time. The new iteration in the first supplement compares parmesan to pecorino romano cheeses, breaking each down in terms of price, brands, uses and shopping tips.

The names of some of the sections aside, the supplement is very similar to the former stand-alone magazine. Sure, the content is stripped down to the basics—nearly strictly recipes with a sprinkling of tips and some redirects to Everyday Food’s video presence.

Like so many magazines that have gone on before it, time will tell if Everyday Food can survive in its part print/part digital form.

Most in the print graveyard—Teen People, Gourmet, Elle Girl, Cosmo Girl, PC Mag, Sporting News and, of course, the granddaddy of them all, if you will, Newsweek—didn’t try to straddle the two publishing worlds after deciding to go digital-only.

So far, the Everyday Food supplement seems promising—at least in providing subscribers with a quite familiar taste of the print magazine. Whether fans and subscribers support the digital content is another story—and that may well determine the fate of the little bit of printed Everyday Food we’ve got left.

 



About the Author

Michelle Ryan
Michelle Ryan
Michelle Ryan is obsessed with good food, great shoes and Alabama football way down South in Savannah, Georgia. She hasn’t met a kitchen gadget she hasn’t at least thought about buying (trying them is another story) and devotes her time to Bikram Yoga, baking and trying to overcome long-held finicky eating habits.