Here’s our weekly look at magazine industry news you may have missed:
- According to a report released by the Publishers Information Bureau today, the number of ad pages in U.S. magazines increased 3.6 % from the same period last year, giving magazine publishers more hope that the bad ad climate of 2009 will not be repeated.
- The Magazine Publishers of America, the magazine industry trade association, has decided to officially drop the “magazine” from its name to reflect the increasingly multi-platform nature of its members, reports MediaWeek. Going forward, the 91-year-old trade association will go by just its initials and it’s also adopting a new logo and tagline, the Association of Magazine Media.
- With its November issue, Elle magazine released its annual “Women in Hollywood” issue. Actresses Kate Hudson, Gwyneth Paltrow and Hilary Swank along with director Sofia Coppola talk about their successes and the setbacks.