Undoubtedly, publisher Hearst Magazines wants to repeat the phenomenal success of its Food Network magazine, which launched in 2008 in partnership with the Scripps-owned Food Network cable channel.
Last week Hearst Magazines, also publishers of O, The Oprah Magazine, Cosmopolitan and Redbook among others, and HGTV, another Scripps-owned cable-based network announced that they are partnering to test a new magazine called HGTV magazine.
The first two test issues of HGTV Magazine will feature HGTV personalities
throughout its pages, offering readers personal tips, tricks and
expertise including a behind-the-scenes look at their shows. Content
will also cover real estate, decorating, home renovation, gardening,
entertaining and food.
The debut test issue will hit newsstands nationwide in October, followed by a second test issue in January 2012. Sara Peterson, formerly editor of Coastal Living, is HGTV Magazine’s
Despite continued difficulties for the magazine industry, which saw U.S. newsstand sales fall
7.3% in the second half of 2010, according to preliminary data released
by the Audit Bureau of Circulations in February, Jim Samples, president of HGTV is enthusiastic.
“We’re encouraged by the enormously positive response Hearst and our parent company, Scripps Networks, have received with Food Network Magazine,” said Jim Samples, president, HGTV. “We expect that HGTV’s collaboration with Hearst in the form of a lifestyle publication will resonate with our millions of viewers, as well as with new consumers who are passionate about their homes and the lives they live in them.”
If reader response is good, Hearst and HGTV will possibly move forward with a full-scale launch in 2012.
Do you think HGTV magazine will be as popular as Food Network magazine?