After Bon Appétit magazine fanned the flames among its readership with an unorthodox move of putting a celebrity on the cover, the newly made-over magazine stoked the fires once again with its July issue. But this time, fans are willing to take the heat and get into the kitchen–or to the grill.
In print, Bon Appétit’s “The Grilling Issue” returned to acceptable form with Salt & Pepper Bone-In Rib Eyes on the cover. And, in keeping with its fiery theme, the magazine’s Facebook page has been sharing staffers’ picks for best burgers around the country, and fans are positively chiming in.
Could it be that the new look introduced by the new leadership is turning a corner? Or has a meat-induced coma lulled fans into submission this month?
Judging by Bon Appétit’s Facebook page, it seems like the magazine is at least a little more responsive to questions and posts from readers than during the June issue debacle. Most fans were primarily concerned about getting answers.
Though the magazine might not have been vocal about it online, the most telling of those answers appears to have been addressed by the July issue. Perhaps the biggest change is the cover photo. Even inside, the magazine seems to be packed with more recipes than recent issues. No celebrity features, no cigarette ads like the previous month had. Just food, glorious food.
Possibly to stave off another firestorm of criticism, Bon Appétit even published a disclaimer about its superlative claim that the best BBQ joint in the USA is in Austin, Texas. The cover blurb contained an asterisk with the footnote “Everyone’s got an opinion and this is ours!”
Or maybe that’s just the magazine’s tongue-in-cheek way of saying that, hey, the editorial staff isn’t perfect, it’s OK to join the conversation, and, please, just give change a chance.