July is National Ice Cream Month, but most food and cooking magazines didn’t even acknowledge President Ronald Reagan’s 1984 designation. July 2010 issues of magazines ranging from Bon Appétit to Wine Spectator included cool treat ideas ranging from gelatos and sorbets to sundaes and yogurts, though only a disappointing few properly celebrated ice cream.
Taste of Home magazine‘s July issue seemed promising as the only magazine to give ice cream the cover treatment and note both National Ice Cream Month and National Ice Cream Day (July 18) in its spread. Ironically, only one true ice cream recipe (for strawberry rhubarb) was included and the centerpiece of the issue’s cover photo was its Lemon-Basil Frozen Yogurt.
Vegetarian Times magazine‘s July/August issue seemed to capture more of the spirit of National Ice Cream Month. Recipes for Smooth and Creamy Vanilla Ice Cream and Malted Banana Ice Cream (that were also low calorie and gluten-free)–along with a stray sorbet–were billed as the makings for an ice cream social to beat the summer heat. Another for a Homemade Caramel Sauce would otherwise be a nice complement, but I’m trying to be a purist here.
No magazine had more fun with the kid-friendly treats–or gave them more of an updated twist–than the July issue of Southern Living magazine. Flavors like Mocha Latte, Peach-and-Toasted Pecan, Vanilla Bean, Chocolate-Raspberry, Coconut Cream Pie and Grown-Up Banana Pudding (so-called with the addition of banana liqueur) would make it difficult not to celebrate ice cream all month long.
Even Cookbook Digest magazine weighed in on the observance in its July/August issue by reviewing “The Perfect Scoop,” a collection of recipes for everyone from the novice to the expert ice cream maker. Closely related (though not about ice cream!) cookbooks covering gelatos, sorbets and sundaes made their way into the article too.
If you’re wondering why ice cream seems to be melting in the spotlight during its commemorative month, then the August 2010 issue of Woman’s Day magazine may hold some of the answers. According to its article titled “Chill Out,” the perception that yogurts, sorbets and sherbets may be healthier than ice cream is a myth that could be left out in the cold.