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August 24, 2009

Embedded Video Ads in Magazines?

Ew In case you missed it, last week the Associated Press reported that Entertainment Weekly magazine will feature the first-ever video ad in a print magazine. The tiny-TV-like screen ad uses technology similar to what’s used in music-playing cards. The first ads are for Pepsi and CBS and will be in Entertainment Weekly’s September TV preview issue in a limited number of copies of some subscribers in New York and Los Angeles.



About the Author

Marie Fuzzell
Marie Fuzzell
Marie Fuzzell uses her lifelong love of words and telling stories as Magazines.com's Social Media Manager. When she's not engrossed in keeping up with the latest news on the ever-changing landscape of social media, communication and content, she enjoys keeping up with the latest fashion, movies and books.