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August 24, 2009

Embedded Video Ads in Magazines?

Ew In case you missed it, last week the Associated Press reported that Entertainment Weekly magazine will feature the first-ever video ad in a print magazine. The tiny-TV-like screen ad uses technology similar to what’s used in music-playing cards. The first ads are for Pepsi and CBS and will be in Entertainment Weekly’s September TV preview issue in a limited number of copies of some subscribers in New York and Los Angeles.



About the Author

Michelle Ryan
Michelle Ryan
Michelle Ryan is obsessed with good food, great shoes and Alabama football way down South in Savannah, Georgia. She hasn’t met a kitchen gadget she hasn’t at least thought about buying (trying them is another story) and devotes her time to Bikram Yoga, baking and trying to overcome long-held finicky eating habits.