Embedded Video Ads in Magazines?

Ew In case you missed it, last week the Associated Press reported that Entertainment Weekly magazine will feature the first-ever video ad in a print magazine. The tiny-TV-like screen ad uses technology similar to what’s used in music-playing cards. The first ads are for Pepsi and CBS and will be in Entertainment Weekly’s September TV preview issue in a limited number of copies of some subscribers in New York and Los Angeles.

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Michelle Ryan

About Michelle Ryan

Michelle Ryan is obsessed with good food, great shoes and Alabama football way down South in Savannah, Georgia. She hasn’t met a kitchen gadget she hasn’t at least thought about buying (trying them is another story) and devotes her time to Bikram Yoga, baking and trying to overcome long-held finicky eating habits.