One week from today the American Society of Magazine Editors will hand out its annual National Magazine Awards at a gala in New York City. The event is nothing less than the Academy Awards of the magazine industry. Instead of a bronze-plated knight name Oscar standing on a reel of film, winners receive a copper-hued stabile that vaguely resembles an elephant and is affectionately known as an Ellie. For 42 years ASME has honored the crÃ¨me de la crÃ¨me of magazines in a variety of categories ranging from exceptional feature writing to pushing-the-boundaries design.
This year in the heavyweight category of General Excellence in the more than 2,000,000 circulation tier, Glamour, Martha Stewart Living, National Geographic, People and Time vie for top honors, in which every detail from writing, editing and design must wow the judges in a two-step judging process.